A Quick Breakdown on Snapchat Advertising

A Quick Breakdown on Snapchat Advertising

Perhaps one of the most popular social media platforms today, Snapchat, is growing rapidly among younger demographics. As the platform grows so does the advertising opportunities. Check out this quick breakdown on Snapchat advertising:

Who’s On Snapchat

More than 200 million people use Snapchat and more than 100 million users are accessing the app every day. It’s estimated that of these 100 million daily users, the average user time spent on the app is 30 minutes! Compared to the 15 minutes spent on Instagram and the 1 minute a day spent on Twitter.

Before you decide to market on Snapchat, it’s important to understand who is using it.

 

  • 37% of Snapchat users are ages 18 to 34 years old
  • 26% of Snapchat users are 25 to 34 years old
  • 70% of users are estimated to be female
  • Snapchat reaches 11% of the US digital population

Types of Snapchat Advertising

Snapchat offers a variety of advertising options, each with their own rules, restrictions and cost limitations. Here’s a brief breakdown of the main three types of Snapchat Marketing: geofilters, general advertisements and lenses.

 

Geofilters

The most popular (and most cost-effective) form of marketing on Snapchat is the geofilter. Geofilters are customizable frames that users can apply to their snaps. These are typically set around a specific event/location. Once you’ve drawn out your filter (according to Snapchat’s guidelines, of course), you simply choose where you’d like it to apply, the time frame you’d like it to be available and submit it to Snapchat for review. Or you can choose one of their available frames. It’s as easy as that!

 

Snapchat Advertisements

The next level of Snapchat marketing are general advertisements, which are imbedded within user stories. The minimum budget to utilize these advertisements is $10,000 per month, excluding any agency or production costs. These advertisements feature a long list of requirements and restrictions, including:

  • Videos must be three to 10 seconds long and vertically formatted
  • Content must be approved for audiences ages 13 and up
  • Advertisements must feature visible branding

Click here for a full list of Snapchat’s advertising guidelines.

 

Lenses

By far the most expensive form of Snapchat advertising, brands can create fully interactive, nation-wide lenses for users to share with their friends. Lenses include animated actions that can be launched by raising your eyebrows, opening your mouth, blowing a kiss or some other recognizable motions. With minimal costs around $450,000 for one lense, this form of Snapchat marketing is best reserved for large, national organizations.  

 

As with any type of advertising, utilizing Snapchat is all about trial and error. Start off small with a few varieties of geofilters and slowly work your way up to the larger, more expensive ad types. Just remember, users will only interact with or remember your ads if they are engaging and creative.

Tips for Instagram Influencer Success

Tips for Instagram Influencer Success

Utilizing influencers on Instagram and other social media sites is the new PR. Instead of pitching the media to pick up your product or services, brands are pitching social media users. By seeing your products or services used by trusted Instagram influencers, consumers are more likely to trust a review compared to a traditional social media advertisement. Here are some tips to help you find success for your organization with Instagram influencers.

Micro Influencers vs. Macro Influencers

Depending on their number of followers, Instagram influencers can reach hundreds of thousands or even millions of potential consumers. To first start your search for influencers, it is important to find the right size for your brand’s needs and budget.
Social media channels have two types of influencers: Macro and Micro. Here are a few differences to help you determine which is right for your needs:

Micro Influencers

  • Lower reach
  • 10,000 – 500,000 followers
  • More trusted by consumers
  • May charge for product placements but at a lower cost than Macro Influencers

Macro Influencers

  • Higher reach
  • 500,000+ Followers
  • Less trusted by consumers
  • Typically charge for product placements

How to Find Influencers in Your Industry

There are many tools available to help brands find influencers in their industries. While some of these tools require a fee, they can dramatically cut down research time when searching for influencers. These tools allow brands to search by demographic, following size and even cost to help determine the best influencers for their specific needs. A few influencer tools include:

If you don’t want to pay for these tools, finding influencers can be as simple as searching Google and Instagram for your industry. This method works great for finding Macro influencers, however finding smaller, Micro influencers may require some serious time and effort.

Reaching Out to Influencers

After finding the perfect size influencer for your needs and budget, now’s the time to reach out. Reaching out to Instagram influencers is as simple as sending an email or a direct message. Because large influencers typically have a flood of direct messages each day, it is recommended to reach out by email if possible. Things to state in your message include:

  • Your organization
  • Your budget (if applicable)
  • Number of posts you’re requesting
  • Your product or service

Measuring Success

So you’ve gotten an influencer to post about your product, now what? Once a post has been published, it’s time to measure whether your Instagram influencer outreach has been successful. This can be measured in numerous ways, including:

  • Increased website traffic
  • Increase in new customers
  • Increase in post engagement/following
  • Increase in sales from your product(s)

These increases (or decreases) should be compared with the overall cost of influencer outreach, including price per post, time spent on research and more. If it’s determined that cost was low with high results, continue reaching out to influencers to help find further results.

 

If the opposite is true, don’t give up quite yet. You may need to simply research more, find smaller influencers or target a different demographic. Just like anything on social media, trial and error is the key to success.

Why Your Facebook Marketing Isn’t Working

Why Your Facebook Marketing Isn’t Working

Feel like you’ve been wasting your time and energy attempting to market your business on Facebook? Don’t stress. Here are a few reasons why your current Facebook marketing efforts may not be producing results.

You Don’t Have a Strategy

Successful marketing on Facebook, or any other social media platform for that matter, requires a detailed plan. Before you can expect to see results, sit down and map out your end goals, along with the strategies or tactics it will take to achieve them. This should include audience research, specific types of content and a thorough look at your current social efforts.

There’s No Call To Action

How will users know what to do if you don’t tell them? This can be resolved by providing your followers with a direct call to action. Whether you’re asking them to give you a call, download a pdf or schedule an appointment, include this action throughout your pages and posts.

You’re Not Targeting Your Audience
audience

Social media gives the illusion that it can reach anyone and everyone. While this “spray and hope for the best” approach is technically possible, it is not exactly wise. Think about who is actively engaging with your Facebook content. This information will help you create more specific and interesting content targeted to who you’re trying to reach, resulting in higher conversions.

You’re Not Engaging

The 24/7 world of social media means users are always engaged. The question is, are you? It is highly important to be tuned in to your social media at all times, or the very least multiple times a day. Questions, comments, messages and any other user interactions on your page should be answered within hours of original posting. This tells users you’re listening and you care about what they have to say.

This doesn’t just apply to questions and positive reinforcement. Even if a user leaves a negative response, it is key to reply. A simple acknowledgement or explanation can go a long way in the eyes of a customer.

You’re Not Watching the Competition

Pay close attention to what your top competitors are doing with their Facebook marketing. If they’re successful, see how you can repurpose their strategy to fit your needs. If they’re not, try to figure out why. Doing this can help you avoid repeating their unsuccessful efforts.

 

Successful Facebook marketing isn’t easy. However, if you take your time, do your research and continue to experiment and improve, the possibilities are endless.

Do’s And Don’ts for Your Business’ Social Media

Do’s And Don’ts for Your Business’ Social Media

Creating social media profiles for your business is no longer optional. Maintaining an online presence is now needed in order to make your business seem relevant and reliable to current and potential consumers. While you may have successful personal social media skills, strategies and tactics for your business’ social media are considerably different. Learn the do’s and don’ts for your business’ social media with SS Digital Media.

Do’s:

 

Know Your Audience

Social media posts for your business should be geared toward your target audience. Having an understanding of who uses your products or services can help you create content that this demographic will find useful, informative or entertaining. Do some research and determine who to target prior to creating new content.

Note: All social media content should provide your audience with some sort of value. Even if the value is just a quick laugh, make sure all posts have a purpose.

do'sBe Consistent

Between scheduling softwares and admin abilities, it is more than likely you will have multiple people posting to your social media channels. Make sure that the voice, tone and posting schedule stays consistent no matter who is managing the content. This helps to make your business appear unified and well branded to its current and potential customers.

Tip: Create some brand guidelines for your business’ social media to help keep your social channels consistent.

RELATED: Creating Content Guidelines

Be Original

Have some fun with your content! Creating posts that are unique and branded will make your social media feel more personable and entertaining to your followers. No one likes reading the same stale content everyday, so switch it up and get creative.

Respond

It’s pretty obvious that you should be answering customer questions or concerns on your business’ social media pages. However, responding online shouldn’t stop there. Taking the time to thank someone for positive feedback by commenting or giving a shoutout establishes brand loyalty and could provide you with a customer for life. Engagement online is key to success.

Don’ts: 

 

Like Your Own Content

There are few things more taboo on social media than liking your own content. This small mistake could cost you followers and interactions in the future. By liking your own business’ content, you are doing two things:

don'sFirst you are telling users that your content is getting so little likes that you are trying to boost the number for appearances.

Second, this shows followers that you are not social media savvy and are unaware that this behavior is taboo.

Either way the user looks at it, liking your own content can only hurt your business’ social media. It is better to have zero likes on a post than one from yourself.

Delete Consumer Comments

Unless it’s an extreme case, such as an inappropriate image or language, keep all comments visible. It may be tempting to delete negative feedback for fear of losing customers, however this can harm your business’ reputation. Instead of deleting, respond asking to take the discussion to a private message. Even if you’re unable to find a peaceful resolution, responding shows other followers that you care about their opinions.

Overshare

Don’t spam your followers with an unreasonable amount of content. While you may think that more posts will lead to more online visibility, the opposite is more likely to happen. If your business is posting too often, followers may become annoyed and unfollow your account. Instead of flooding social feeds with your content, carefully craft a few posts a day and schedule them a few hours apart.

 

Effectively using social media to promote your business can be difficult. With an understanding of these do’s and don’ts, you are on the right track to gaining more followers and interactions across all platforms.

Creating Content Guidelines

Creating Content Guidelines

When creating content for a client, it is important to be consistent. Each element created must remain true to the client’s brand image. A brand image is the way in which a client wishes to be seen by the public. Creating guidelines ensures that content matches the client’s brand and is created in timely manner. Learn how to create content guidelines with these tips from SS Digital Media.

Create Consistent Copy Guidelines

When writing copy, be sure that the tone and voice of your words match the brand of your client. Brands that want to be seen as easy-going can have a more down-to-earth type of writing. However, if a client or brand is more serious, be sure to stick to a more professional tone.

It is also important to keep phrasings consistent. Short, brief phrases can help to build a brand image. If you create a phrase that your client approves of, be consistent with using it to associate it to the brand. Creating a content guideline including keywords, phrases and tone descriptions can help with this consistency.

Designate Specific Design Elements

Design elements can also benefit from the use of content guidelines. Just like copy, it is highly important to create a consistent brand image. Guidelines for specific design elements can help a consumer easily identify your brand without even needing to read a word. Design elements to consider when creating guidelines include, but are not limited to:

  • Colors
  • Shapes
  • Photographs
  • Imagery, and more!

Ensure Content is Created and Implemented

Strict guidelines must be established for the creation, editing and implementation of content. Perhaps the most important, these guidelines ensure that new and updated content is regularly created and posted for the client. These guidelines, along with design and copy guidelines, make sure that all content is client-ready upon completion.