This month has been full of new and improved changes to Google AdWords. The Google Shopping deadline is fast approaching on Aug. 31 and conversions are more important than ever. Here is a snapshot of what’s Google has been up to:
Dynamic Call Tracking
You can now track a phone call from a website after they originally came in from AdWords. This is a dream come true for those who don’t want to use expensive, third-party platforms. Also, you will be able to use these in conjunction with existing tracking phone numbers and methods. Talk about being able to calculate your ROI! Learn more about how to start tracking calls.
Say Goodbye to Exact Match
This is not really what some AdWords managers want to hear since these keywords can help eliminate irrelevant traffic but by the end of September, you will no longer be able to opt out of close variant matches. This change will automatically enable misspellings, plurals and other close variants. If you are not using this feature already, you should be prepared to see an increase in volume.
Bulk Editing Tools Released
Google also released new bulk editing tools this month. New features will incorporate a filter for campaigns targeted to a specific location, the ability to update multiple campaigns with a new targeted location, as well as the ability to update other popular settings such as ad rotation and language.
Hello Google Shopping
Well the deadline is coming up and all PLAs must be converted to Google Shopping. If you haven’t done so already, Google has made it easier this month by providing a simple upgrade tool. Learn about the tool here >>> http://bit.ly/shopping-upgrade.
For those who track multiple currencies through their site, you now can track conversions based on one value–the one set up in your billing settings. You will no longer have to calculate revenue manually based on currency. This new feature will allow goal values in Google Analytics to transpire into your Google AdWords account, making accepting and calculating ROI on multiple currencies easier.
Stay tuned as these new updates keep rolling out!
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