The 2017 Super Bowl was one for the records. The first Super Bowl to ever go into overtime, the game had us all at the edge of our seats. From the commercials to the halftime show, all of us at SS Digital Media found different moments to be the highlight of the night. Here’s our favorite moments from Super Bowl LI.
Nick Skislak: Budweiser – This commercial was a great reminder of how we built this country. Amazingly inspirational.
Michael Taylor: The Verizon commercials. They were some of the only funny ones this year.
Tessa Feeley: Melissa McCarthy’s Kia commercial because she’s hilarious of course!
Amanda Friedt: Did you guys check the Justin Bieber Six Flags Meme? Classic. The drones were amazing too!
Krista Krautner: All of the glorious food because everyone knows indulging in taco dip and wings is the most important part of the Super Bowl… What is football?
Michael Muscat: Julian Edelman’s unbelievable catch.
Dave Salazar: The drones during Lady Gaga’s halftime performance. They were so well coordinated.
Natalie Roosa: Guacamole and all of the amazing memes posted during the game.
Allyssa Costanza: The Mr. Clean commercial was hilarious. I’m hoping my boyfriend was paying attention!
Elise Hubel: I loved the Lady Gaga Spongebob memes and the fact that they were posted within minutes of the halftime show.
What was your favorite moment from this year’s Super Bowl?
Join SS Digital Media as we meet to discuss the senior healthcare industry and how digital is impacting marketing. The event will be held on Tuesday, Feb. 14, 2017 at Google Ann Arbor headquarters. Cost is $25 and will include, refreshments and lunch.
Alongside representatives from Google NYC, Founder of SS Digital Media, Nick Skislak will discuss numerous aspects of digital marketing including:
- The continuous evolution of digital marketing
- How to track online success and failures
- Current and upcoming industry trends
- The best practices for increasing web traffic and conversion rates, and more!
You will even have the chance to tour Google Ann Arbor after the event concludes!
Join SS Digital Media and Google for a Lunch & Learn!
Interested in joining us for our senior healthcare industry event? We’d love to see you at Google! Fill out this form to register. If you have any questions, contact our Project Manager, Tessa Feeley at email@example.com or by phone at 248-629-9594. Space is limited.
We are excited to announce that we have added another member to our work family at SS Digital Media! We recently hired Allyssa Costanza as our Digital Marketing Specialist for the accounts team. Hear what Allyssa has to say about her new role at SSDM:
“I graduated from Oakland University with a B.A. degree in Communication including a focus in
advertising in April 2015. Coming from an early education background, jumping into the professional world took a bit of adjusting. However, after an internship resulted in my first full-time “adult” gig with a local digital marketing agency, I quickly adjusted. My time at the agency was full of different experiences. From paid advertising optimization to account management, it feels as though I’ve done it all! Although it’s always bittersweet to leave a fostering, educational environment, joining SS Digital Media felt like the right step to help further my career.”
“I am very excited and optimistic for the opportunity to join SS Digital Media’s team as the Digital Marketing Strategist and use the skills and knowledge I’ve acquired to help the company flourish this year.”
We are excited to have Allyssa on our team!
When creating content for a client, it is important to be consistent. Each element created must remain true to the client’s brand image. A brand image is the way in which a client wishes to be seen by the public. Creating guidelines ensures that content matches the client’s brand and is created in timely manner. Learn how to create content guidelines with these tips from SS Digital Media.
Create Consistent Copy Guidelines
When writing copy, be sure that the tone and voice of your words match the brand of your client. Brands that want to be seen as easy-going can have a more down-to-earth type of writing. However, if a client or brand is more serious, be sure to stick to a more professional tone.
It is also important to keep phrasings consistent. Short, brief phrases can help to build a brand image. If you create a phrase that your client approves of, be consistent with using it to associate it to the brand. Creating a content guideline including keywords, phrases and tone descriptions can help with this consistency.
Designate Specific Design Elements
Design elements can also benefit from the use of content guidelines. Just like copy, it is highly important to create a consistent brand image. Guidelines for specific design elements can help a consumer easily identify your brand without even needing to read a word. Design elements to consider when creating guidelines include, but are not limited to:
- Imagery, and more!
Ensure Content is Created and Implemented
Strict guidelines must be established for the creation, editing and implementation of content. Perhaps the most important, these guidelines ensure that new and updated content is regularly created and posted for the client. These guidelines, along with design and copy guidelines, make sure that all content is client-ready upon completion.
Happy new year! SS Digital Media is continuously growing and evolving as an organization to stay at the forefront of digital marketing and advertising. Check out what you can expect to see in the new year with these top digital trends and predictions for 2017.
1. Messages Catered To Specific Devices
The digital world has infiltrated all facets of daily activity. Even televisions are starting to incorporate interactive advertisements. Electronic devices allow for constant connection between advertisers and consumers.
Moving into 2017, this connection is going to continue to grow. In order to successful in this ever growing digital realm, it is important to cater messages to specific devices. For example, mobile web pages and advertisements should provide only the key information needed by a user while content for laptops and desktops can be more in depth.
2. Transition From Macro-Influencers to Micro-Influencers
User generated content on social media has continuously grown as a tool for advertising and marketing. Social media users with large fan bases have become an essential method for brands to get their messages heard. In the upcoming year, this type of marketing is shifting to focus on smaller, micro-influencers as opposed to their larger counterparts.
This is due to a change in trust by consumers. With this type of influencer branding becoming more popular, consumers are beginning to mistrust posts created by large social media accounts. Believing these messages to be insincere, followers are listening less and less to influencer’s opinions. Shifting toward smaller influencers will allow a brand to reach an influencer’s followers with the message still seeming genuine.
3. Survival of the Fittest Advertising
Google Adwords has been using artificial intelligence (AI) algorithms to connect user search queries with advertiser keywords for some time now. In 2017, these AI algorithms are going to evolve beyond just words to incorporate other creative components for real-time customer feedback. Google Adwords will rank content based on continuous consumer reactions. Considering factors include:
- Layout and copy
RELATED: Don’t Set It and Forget It: Google AdWords Management
These are just a few of the trends and predictions for the upcoming year. As with everything these days, digital marketing and advertising is continuously changing. All of us at SS Digital Media are excited to see how our field evolves and grows this upcoming year.
Our founder, Nick Skislak recently spoke at Michigan Boating Industries Association on December 7, 2016. SS Digital Media was invited to speak about digital marketing and why it is important for boating companies to implement it in their business marketing strategies.
Nick focused on a few main points, including:
- The importance of being on social media channels
- How to measure your content and its value
- What to look for when monitoring website traffic
- Hot to make Google Adwords and Analytics your best friend when trying to find new leads and show up in search results
- How a lot of boating companies are not using their digital marketing efforts correctly.
Watch the full video here: