SEO will increase your sales without proportionately increasing your marketing costs, thereby growing profits exponentially and over time. SEO can further all your business goals at a better ROI than most other comparable forms of online marketing because of this fundamental effect of better conversions and more sales at little incremental cost.
Getting a #1 ranking for your site name is not SEO. That’s called having a website with a unique site name. You really don’t have to do anything to rank for those keywords. Real SEO is designed to help you get people to know you exist, not by already knowing your brand name but by searching for things, interests and needs that you meet.
Why Your Business Should Use SEO
Clicks are Free – Compared to Pay Per Click or other types of paid advertising efforts, the top 10 links on the search results page are free every time someone clicks the link.
SEO Builds a Better Website – While designers and website developers are great at creating sites that look and work well for the user, it’s most important to dive deep into search architecture and algorithm nuances.
SEO Extends Your Reach – Many people think they already know what two or five keywords they need to rank for. While these may (or may not) turn out to be the best keywords that drive the most targeted traffic to your site, there are likely dozens, if not hundreds of keywords that can drive traffic just as well.
SEO Improves Brand Recognition – Every time your site ranks in a search, it’s a branding opportunity. In fact, it’s branding in action. The more keywords you are optimized and ranking for, the more branding you are actively doing.
SEO Produces Targeted Traffic – SEOs help you reduce untargeted traffic while increasing targeted traffic. Eliminating traffic that you can’t help gives you more time to assist those you can.
SEO Speaks to Your Audience – If searchers do not find the content on your site that resonates with their searches, wants and needs, they will likely quickly leave the website. It’s the SEOs job to speak to the searcher’s intent by optimizing the content of your pages. If you speak your visitor’s language, you’re more likely to build trust and get a sale.
SEO Increases Clicks - When you perform a search, what makes you click on one site over another? You may not even know other than that feeling that one site is more targeted to what you want. This is SEO.
SEO Generates Sales – By optimizing a site, the SEO helps the visitor move from search to site to answers to conversion. This is done through a number of on-page optimization strategies, including the use of solid architecture and implementing calls to action. Any good SEO-er knows that SEO without sales is useless.