AD Technologies enlisted our services to create a product brand name and develop messaging for the launch of its commercial tablet. The project required target market research and branding supplementals to support the features of its device.
Our team worked closely with AD Technologies to identify the product’s key market verticals and brand message. A product website and marketing supplementals were designed to aid the sales team in product demonstrations and sales opportunities with OEM firms.
After extensive research and evaluations, we identified a brand name for the tablet – ProPort – and developed logos for both the product and client.
ADT needed branding from the ground up. From R&D to brand names to logo development, our goal was to form a brand that would connect with an audience. Visually identifying with the client’s core values and finding versatility across a variety of platforms was the focus of this project.
Creating An Online Presence
Next up was translating the new brand to a digital space. Aiding in this effort was the creation of a mobile responsive website highlighting the product and its different uses. A clean, modern look and layout were important in the appearance of the brand and product.
The creation of marketing pieces, such as sales sheets and business cards, helped to tie the brand together. As a new product with a limited customer base, these pieces had to leave their mark, both in appearance and messaging.