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Galena

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Needs

A premier Midwest destination, Galena/Jo Daviess County CVB needed to broaden its reach to increase seasonal visits while providing its local stakeholders maximum exposure. Not only did they need a website redesign, they needed a plan that allowed for scalable growth.

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Solution

We defined and implemented a digital strategy that would establish social engagement and drive foot traffic to the destination. A comprehensive website was developed that was user-friendly for staff but also focused on high quality web traffic.

Results

  • Increased website visitors by more than 100%
  • Increased quality of traffic by 91%
  • Increased organic traffic by more than 100%
  • Increased blog engagement by 178%
  • Increased social media presence by more than 100%

New Website Design

The Galena/Jo Daviess County CVB website was designed to provide not only an engaging visitor experience, but also to provide enhanced features for local businesses and staff.

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Engagement

New website features include increased searchability, an interactive calendar interface, a visitor guide request platform, live chat and new social media integration capabilities. In addition, the creation of a blog helped connect and speak to visitors in a way in which the town previously could not.

Analytics

The user and search-friendly platform yielded an increase of website visitors and engagement by over 100%.

Marketing Efforts

The strategies included heavy content marketing combined with social media promotions, paid search campaigns as well as contests and giveaways. Efforts resulted in over a 100% increase in new organic visitors to the website, over 100% increase in social media presence and a 178% increase in social media engagement.