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Gardner-White

l

Needs

Increase awareness for the Gardner-White Labor Day Sale by increasing online impressions, Facebook likes and email subscriptions.

R

Solution

Created a Facebook strategy that included targeted advertising, content marketing, custom promotions and applications.

Results

  • New Facebook Likes: 4,903
  • Total Impressions: 624,101
  • New Email Addresses Acquired: 2,237

Facebook Application

To commemorate the Gardner-White 101-year celebration, we developed a Facebook application aimed to celebrate the company’s history and bring new weekly visitors to the page. This campaign focused on people that were not already connected to the brand and were within close proximity to different Gardner-White locations. The dynamic Facebook app helped deliver more than 2,000 new email addresses for future marketing efforts.

Promotional Marketing Efforts

Marketing efforts incorporated a focus on engagement within Gardner-White’s defined locations. Advertising included a series of messaging and native social media ads. Online campaign efforts such as our Labor Day Giveaway helped to result in more than 624,000 impressions and 4,903 new Facebook likes.