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Pemmican

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Needs

Brand awareness and an e-commerce solution. The newly acquired beef jerky brand needed to re-engage its audience while increasing its overall visibility.

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Solution

We developed an e-commerce property integrated with the company’s UPS shipping framework that provided a direct-to-consumer solution. A dynamic social strategy and strong brand content was created to engage existing and potential customers.

Results

Identified a new stream that increased gross revenue and engagement presence by producing an 8,700% gain on its social media pages.

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In addition to designing new website, blog and shop platforms, we delivered a series of social media campaigns that focused around contests, giveaways and user engagement. Custom Facebook applications, paid and organic efforts were included in our marketing tactics.

Video

Marketing strategy included a series of pre-roll ads that were implemented throughout YouTube and other websites. These video marketing efforts helped grow brand awareness while helping provide an increase in sales on Pemmican’s e-commerce website.