Split testing or A/B Testing is the complex marketing testing of online ad copy. At SS Digital Media Inc., we use split testing to determine which ads in your PPC (pay-per-click) campaign are the most effective. When it comes to your SEM (search engine management) effective split testing is crucial. Split testing improves your CTR (click-through-rate). CTR is simply a way of measuring the success of an online advertising campaign. Your CTR is determined by comparing the number of clicks to the number of impressions.
Evaluating Visitor Behavior
We thoroughly evaluate visitor behavior. Split testing can have a significant impact on the number of completed traffic and sales goals. We discover the most effective ad copy that guides quality traffic to your site. The PPC advertising developers at SS Digital Media use innovative tools and techniques to ensure every dollar spent results in quality leads.
Our team distributes multiples tests to discover which variables are the most effective in increasing a response rate and desired outcomes. When it comes to PPC management, it is vital to determine the effectiveness of your ads. Each single ad should be taken into account and tested.
Split Testing Increases Visitors Engagement
Split testing increases visitor value, visitor retention and visitors buying behavior. We use split testing to better understand visitors behaviors and motives when visiting a site. Also, quality split testing is used to solve specific problems with ad copy. Split testing also provides the most effective way to engage visitors in ad copy.
Split testing gives way to the most valuable results but only when you test continually and correctly. Repeated ad testing provides ongoing results on how you can create the most effective ad copy. At SSDigital Media Inc. we split test continually and effectively, insuring that your ads are always getting better. Split testing ensures not only that your ad are seen but that searchers are engaging with them.
When it comes to split testing for your SEM efforts the team at SS Digital Media Inc. provides the effective and innovated tools you need for a successful PPC campaign. Contact our team and let us help you succeed! Call 1-877-755-5710