What is Social Networking?
Social networking is the grouping of individuals into specific groups like community organizations or clubs. Although social networking is possible in person, it is most popular online. This is because the internet is filled with millions of individuals who are looking to meet other people, to gather and share first-hand information and experiences. The biggest social networks are Facebook, Twitter, YouTube and Google Maps. SS Digital Media uses these social networks as a PR tool, to establish brand identity, for promotion, to engage with your target audience and to ask and answer questions.
Facebook is the social network giant. Having a Facebook account is a tremendously valuable business tool. Facebook can be a great resource for generating brand awareness. Facebook is popular amongst various age demographics and can be a create interception point for building your relationship with you consumers and prospects.
For businesses, there are a number of benefits to using Twitter. Many of which deal with the real-time gathering of information. Twitter can be a great mobile communication tool. As we know in business, this can be a pretty powerful thing.
YouTube is one site that may not be commonly known as a social networking site, but has emerged as just that. There are many benefits of being able to post video content on the web.
Google Places and Google Maps have enabled businesses to reach millions of users quickly. Because so many people are using this technology to find places, it’s important to make sure your business listing can be easily found on Google.com and Google Maps.
How Social Networking Helps Business
For the business owner tough economic times are causing them to take a pause and ask themselves if they are doing everything they can to reach their customers? With digital marketing, one thing is for sure: it works.
Social networking sites may seem like they are only for social communication, but it can translate to real benefits for you and your company. Using social networking to promote business is a MUST. Why? Because social networking is effective in getting your business’ name out there, fast.
Social networking plays a huge factor in the dynamics of SEO and the number of views a website gets. At SS Digital Media, we utilize the use of social networks with SEO to get more web traffic and higher rankings.
Cost Efficient Marketing
Another benefit of social networking sites is that they have eliminated the need to mail promotional hard copies to your clients and customers. Many companies use sites like Facebook to keep consumers informed of specials, new products, events and even allows them to send coupons electronically to customers. In turn, this saves your business money on printing ads, flyers, coupons and other propaganda.
SS Digital Media can develop your business’ web content as well as manage all of your social networks, in turn earning your business website more traffic and higher rankings. With more web traffic and higher rankings, your business is guaranteed higher sales.