After being publicly available as a mobile app for only 24 hours, there were already numerous articles dedicated to a new company, Social as it sat at the 26th spot on the iTunes Top Free apps list. Color may be getting so much attention due to the fact that its biggest feature is location-based. Color allows users to find each other and take pictures together. Multiple iPhones and Androids can be used at the same time to capture photos, videos and conversations into one group album. All you have to do is look around.
However, just like any new app or company out there, Color has been faced with tough reviews. Tthe founders, Bill Nguyen and Peter Pham are not giving up and are directly addressing any criticism that comes their way. One complains is that the app has horrible user experience when no one else is around. Ben Parr from mashable.com quotes Nguyen’s response in a recent article, “Nguyen, in fact, agrees with the criticism; he says that it’s simply meant for groups. “That’s how we’ve always designed [Color],” he said.” The app currently allows users to choose other people within 150 feet, but the company plans on launching a new app that could allow users to choose a location of half a mile or more.
Color has big plans for its future. It is not a company about sharing photos. When Ben Parr asked Nguyen straight up to enumerate the core goal of Color, he said, “To make small communities.” With Color, you won’t have to worry about finding who is in your social graph by “friending” and “following” them because the app will do it all for you. It is easy to see why this app has received so many mixed reviews. Users will either love it or hate it.
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